The eCommerce boom has created a lot of opportunities for businesses to sell their products online. Today, many people are setting up their online stores or building a presence in the digital world. If you think about it, a lot of consumers also prefer to browse through products or services online instead of going to stores in person. In this day and age, there are millions of digital shoppers in the United States. This number will likely rise in the next few years.
The growing interest in eCommerce has also led to a lot of competition for businesses. To grab the attention of a potential customer, you need to appear different and offer a realistic solution to their problems. This is where your branding strategy can send the message across. People are also likely to buy from a business or brand that they recognized and can identify easily. Let’s take a look at some of the ways to sell online for eCommerce sites.
Show Your USP with Visuals
Consumers today, have a range of choices that they can explore when browsing for different products online. To generate interest among the audience and bring them over to your website, you need to highlight your unique selling point (USP). You can show what makes your business and products different from others with visuals or images on the platform. For instance, a hero image or sliders can show your bestselling product to a first-time visitor. You can also include cards or a carousel in your web design to display the catalog or various items.
Visual brand elements can also play an important role in converting customers. For instance, an impressive and relevant logo can instantly make a good impression on the viewer and establish trust as well. If you are creating an eCommerce website for clothing items or accessories, it’s important to choose appealing colors and clear-cut fonts when designing a fashion logo.
Other than that, for product pages or an ‘About Us page, you can include multiple high-quality visuals that convince visitors why your business is a better choice than the competitors.
Design an SEO Strategy
This is one of the most important factors to focus on when looking to sell online as an eCommerce site. When consumers run a quick search for products, they tend to trust the results that are visible on the first page of a search engine like Google. People will rarely look at the second or third page which means that your website needs to rank among the top ten search results. With an SEO strategy, you can increase visibility and appear credible as well.
It includes finding popular keywords, getting backlinks from authoritative blogs or websites, and optimizing images for search. Before anything else, you need to pay attention to the content on the landing page or in the descriptions. This is where you can include relevant keywords or phrases that boost the ranking of a website in search engine result pages. You can use various tools like Ahrefs or SEMrush to run an analysis of keywords in your niche or industry and optimize the eCommerce website accordingly.
Add Social Proof and FAQ Page
Most people expect to find reviews or answers to commonly asked questions on digital platforms instantly. If they have to look for a testimonial or wait for a response from the support team or business owner, you may lose out on a few potential customers. To prevent such a situation, it’s important to add social proof such as customer reviews, or awards in the industry on the home page. This will help people make a purchasing decision and keep them on the website for a longer time.
You can also include Tweets or comments on Instagram about a product or customer services on the eCommerce platform. This can also help build credibility and create a positive perception of the brand in the minds of consumers.
Include the Latest Information on Home Page
This is a good way to sell online for eCommerce sites. It can help visitors find the latest offers, holiday deals, or discounts and purchase products before leaving the page. Updating the information on the website can help generate higher sales in a short time. When people are browsing through your website, they expect the latest information about various items and new images as well. If your eCommerce website is hosted on a CMS (content management system) like WordPress, you can easily update it every few months.
It allows users to download the latest themes and plugins to improve responsiveness and design. You should also add a blog page with articles and tutorials that cover the latest insights and developments. Monitor the traffic on your website every day so you can have a clear idea of how people are interacting with the elements. This way, you can make improvements in real-time and add or remove visuals or CTAs that have a lower conversion rate than others.
Quick Payment Processing
One of the biggest reasons that people abandon their carts in eCommerce stores is slow payment processing. To reduce the bounce rate and make sure that visitors complete their journeys, you need to include options that allow them to check out quickly. You can partner up with a payment processing gateway like PayPal or Apple Pay to increase conversions.
In the end, having a reliable option to process payments can make it easier for eCommerce businesses to keep customers and build loyalty too.
To Sum Up
These are some of the ways to sell online for eCommerce sites. If you are looking to create or launch a platform, then it’s a good idea to keep some of them in mind. In case, you are not meeting your business goals or making sales, you can also try a few of the tips mentioned above.
