A newsletter can be called an email communication sent on a regular basis and includes information regarding your products, services and business. But, newsletters are not essentially selling products, rather, they are communicating value to your subscribers. A few methodologies suggest structuring your newsletter with more educational than promotional content. Now that you know how useful newsletters are, you should find ways to increase subscribers to newsletters. Here is a detailed guide!
1. Offer Incentives
Let’s begin with the biggest way to enhance newsletter subscribers i-e incentives. At the end of the day, it does not matter how good your newsletter design is, your potential subscribers have to feel like they are getting something in return for their email.
2. Give a More Compelling Offer
One of the most important factors to increase your subscribers is to make the offer more appealing to them. You may tweak button colors or enhance little factors on your conversion rate. However, if you don’t give an offer that converts, you are pound foolish and pennywise.
3. Establish Data Capture Forms
Linking to a new page means you are sending your users away from the actual site for them to give their personal information. Make sure to include data capture forms on your landing pages.
4. Make Things Easier
There is some debate regarding the first name on the email forms, or simply asking for the email address. The argument favoring the first name is that it can help with personalization, but the reasoning behind simply the email address is also quite compelling. The simpler you keep things, the more likely you will get subscribers.
5. Run Contests
At times, your services or products are the right giveaways. Not only does it encourage more newsletters subscriptions, it also makes them involved or engaged with your brand deeply, leading to more conversions in future.
6. Make People Forward Your Newsletter
In an email in which you expect a strong reaction, you can also encourage your subscribers to forward that email. However, if you are using such methods, you should have certain things in place. Make sure to have a way for new people to subscribe or sign up to your newsletters.
7. Test Button Elements
Which color is your button? What does it communicate? In case you are thinking it does not matter, you are actually missing a chance to increase newsletter subscribers.
8. Use Social Media
Like different businesses need a robust email database, they also require a strong social media presence in order to attract newsletter subscribers.
9. Use QR Codes
QR or Quick Response codes are an easy way to encourage people to subscribe to newsletters and sign up to emails when they are not online.
10. Give Control to Your Subscribers
Since you are looking to attract more subscribers, it is important to know how to retain your email and avoid any unsubscribes. In case you find an increase in unsubscribes, your current list is actually overwhelmed. So, give control to your subscribers.
