Evolving technologies and the growing need for creativity have brought many things into the spotlight. However, one idea that has seen significant growth in almost every field is motion graphics. It has become a new trend this year for businesses to adapt to new ways to represent themselves.
Animated elements in any design are the core of a strong brand identity. Animators have directed their attention towards transforming a static graphic into a logo animation that adds uniqueness and creativity to the brand identity and elevates its value.
No matter how conventional a field is or how old the business is, many of them have launched their new faces with animated logos this year because you can experience a trend that will spark your presence and boost your growth.
However, if you still need to do it, the success of others may not have had the desired effect on you. So, let us give it a shot by covering the fundamentals.
What Is An Animated logo?
Brand strategizing begins with logos. You can’t simply ignore something at your identity’s heart. But, you may have been considering ways to bring the world closer to you. But how? Nothing could be better than adding a pinch of motion to grab the eye and catch the audience’s attention.
Varying from a few seconds to a short video, the design options are pretty huge. Because the era of statics has passed and animation now rules, make your logo powerful enough to communicate effectively with your audience.
The fact that logo-designing tools are now easy to access and inexpensive means that your long journey turns out to be a few steps to destiny. Thus, elevating with animations is what you require with ease and openness.
Why Do You Need an Animated Logo?
With the new approach hitting the market, every firm leaned towards designers to bring an immediate change to their identity. From a new startup to an established firm, each chose animations. But what made it so famous that it could be found in almost everything? Let us explain why.
Brand Awareness
When do you think people will shop from you? When they will get to know about your existence. Coming to light for any business has become more complex with the increased rivalry among brands. Thus, this race is won by those adapting to new trends in logo animation. The reason lies in increased brand awareness and identity that people remember due to its enticing charm.
Remarkable First Impression
From a product to a service, your first impression will influence how people view your brand. Before getting into what you have brought, they will unravel a lot of attributes from the face of your brand, which is your logo design. It is an ideal way to surprise people with your uniqueness and make it easier for them to remember you.
Invoking Emotions
The young generation of the modern era draws to new and exciting things. Eventually, animations are best at doing so. The practical and creative designs will invoke their emotions of liveliness and joy to keep them connected to the rope of emotions with you. Your audience will be targeted with the right emotions, increasing your family.
Where Can You Use Your Brand Logo?
The digital space is expanding, as are your options for sharing your animated logo around every corner. So, if you are done designing it, let’s get started on how you can share it.
1. Social media
Social media is an obvious guess. With every business making its presence across all platforms, making the profile interesting is crucial. Animated logos are practical marketing tools that can be turned into GIFs for postings and social presence.
2. Website
Your business is Nothing without a website. So, your logo is the central aspect of your website. Moreover, ever-evolving SEO tactics will increase with video animation on the website. So, animations are the right way to do it for people to stick to your site and reduce the bounce rate.
3. Professional presentations
Your boss might ask you to prepare the yearly presentation at the last moment. You can’t add elements to it, but your animated logo can work for you now. It will help you make the work easier.
TO WRAP UP
Animations are your growth partner. The logo needs a fresh touch with new life to make it easier and more likely. Align your brand’s goals, values, and objectives to ensure they are all reflected in the logo design. Moreover, come up with the idea that has never been taken before to ensure your uniqueness lies within your foundation. Thus, you are ready to go for it; your motion is toward success. Logo animations are a creative and engaging way to represent a business. They can be used on websites, social media, and other digital platforms to create a memorable and lasting impression.
